An article called, “Bono, Oprah promote new iPod to fight AIDS,”explains how Oprah Winfrey and Bono are promoting a new line of clothing, accessories, and gadgets to help raise money to support the fight for AIDS in Africa. These products are titled “Red line” items and they will go on sale soon by stores such as Gap, Apple Computer, Motorola, and Converse. Gap will donate half of the profits to the cause, and Apple will donate $10 for every new red-colored iPod nano. The red line products began in Britain last spring and raised more than $12 million for African Aids programs.
I think it is a very clever idea to donate money from products that many people buy toward a good cause. Many people don’t consider donating money for the Aids cause or don’t know how, but if they are out shopping they can contribute simply by buying an item that they would have bought anyway. Bono said in a phone interview, “Now you’re buying jeans and T-shirts, and you’re paying for 10 women in Africa to get medication for their children with HIV.” AIDS is a huge problem in Africa and I think it’s great that Bono and Oprah are taking action and encouraging people to support the cause. These products will help raise a lot of money and make people more willing to give their money for the cause.
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POZ itive! said
It’s great that these celebrities get involved with HIV/AIDS & help out, they have the most media power around (no one would notice an AIDS status male like me)!
I try to help out (limited budget) as much as I can by programming support websites for infected/affected (see http://www.HIV-Chat.org for HIVchat service example).